Global Executive
Certificate in AI Product Development
Build AI Products That Deliver Real Business Impact
Most organizations struggle to move from AI pilots to scalable, ROI-driven products. This program bridges that gap — from idea to execution to enterprise scale.
Why This Program Matters
AI adoption is growing — but ROI remains unclear
Many AI initiatives fail to scale beyond pilots
Leaders need to make high-stakes AI decisions with confidence
This program equips you to build, measure, and scale AI products that actually work.
Our graduates work at top global companies
From AI capability to real business outcomes
The Global Executive Certificate in AI Product Development, by Thunderbird School of Global Management at ASU, 6-month executive program designed to help professionals translate AI capabilities into real business outcomes.
You will work on a single, integrated GenAI product use case, building a complete product evidence package — from opportunity identification to executive-level defense.
Participants will progress from opportunity identification → impact measurement → responsible scaling → executive-level defense
Program Journey
A structured progression from identifying AI opportunities to defending your strategy at the executive level.
From Opportunity to AI Product
- Define problem statements
- Build AI use-case thesis
- Assess feasibility & readiness
- Develop ROI logic
From Opportunity to AI Product
- Define problem statements
- Build AI use-case thesis
- Assess feasibility & readiness
- Develop ROI logic
Measuring AI Impact
- Move beyond usage metrics
- Apply regression & experimentation
- Quantify real business outcomes
- Build decision-grade insights
Measuring AI Impact
- Move beyond usage metrics
- Apply regression & experimentation
- Quantify real business outcomes
- Build decision-grade insights
Scaling AI Responsibly
- Diagnose AI readiness vs hype
- Build scale frameworks
- Define governance & monitoring
- Design AI operating models
Scaling AI Responsibly
- Diagnose AI readiness vs hype
- Build scale frameworks
- Define governance & monitoring
- Design AI operating models
Executive Defense
- Integrate product, ROI, and scale strategy
- Build boardroom-ready presentations
- Present your AI product strategy
Executive Defense
- Integrate product, ROI, and scale strategy
- Build boardroom-ready presentations
- Present your AI product strategy
Build Your Own AI Product
Throughout the program, you will
Final Outcome
A complete AI Product Evidence Package
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Sample certificate from Thunderbird School of Global Management, ASU
Learn from the best
World-class faculty from Thunderbird School of Global Management and leading institutions.
Dr. Preethika Sainam
Associate Professor of Marketing
Thunderbird School of Global Management, ASU
Prof. Allen Morrison
Professor of Global Management
Thunderbird School of Global Management, ASU
Prof. Marco Serrato
Vice President for Learning Enterprise
Thunderbird School of Global Management, ASU
Prof. Lawrence Abeln
Clinical Professor
Thunderbird School of Global Management, ASU
Prof. Subodha Kumar
Chair Professor, Founding Director
Production and Operations Management Society (POMS)
Prof. Choton Basu
Professor and Sam Walton Fellow
University of Wisconsin-Whitewater
Fee & Payment Plan
A structured payment plan designed for working professionals.
Speak to an advisor about group pricing for 3 or more participants.
Is this program for you?
Designed for professionals involved in decision-making, strategy, or data-driven environments.
CTOs & Technology Leaders
Senior technology leaders driving AI strategy and digital transformation.
Product Managers & AI Professionals
Professionals building and scaling AI-powered products.
Business & Strategy Leaders
Leaders making strategic decisions about AI investments and initiatives.
Entrepreneurs & Founders
Startup leaders building AI-first products and companies.
Outcomes That Matter
Build AI Products with Clear Business Value
Translate AI capabilities into products that deliver measurable business outcomes.
Make Financially Sound AI Decisions
Evaluate AI investments with structured ROI frameworks and impact analysis.
Scale AI with Structured Frameworks
Move beyond pilots to enterprise-ready AI systems with governance and operational clarity.
Communicate Strategy with Executive Clarity
Present AI product strategies in boardroom settings with confidence and precision.
Built for Global Professionals
AI is not about models —
it's about outcomes.
Join the Global Executive Certificate in AI Product Development and lead the next wave of AI transformation.
Request More InformationQuestions & Answers
Everything you need to know about the program.