Arizona State University

Global Executive
Certificate in AI Product Development

Build AI Products That Deliver Real Business Impact

Most organizations struggle to move from AI pilots to scalable, ROI-driven products. This program bridges that gap — from idea to execution to enterprise scale.

Thunderbird School of Global Management, ASU
6-month executive program, live online
End-to-end AI product development capstone
Case-based + project-driven pedagogy
Cross-industry executive cohort
Duration6 Months
FormatLive Online (Weekend Sessions)
Session Duration3 Hours
PedagogyCase-based + Project-driven
CapstoneEnd-to-end AI product development

Why This Program Matters

AI adoption is growing — but ROI remains unclear

Many AI initiatives fail to scale beyond pilots

Leaders need to make high-stakes AI decisions with confidence

This program equips you to build, measure, and scale AI products that actually work.

Our graduates work at top global companies

Apple
Google
IBM
Goldman Sachs
Unilever
Zensoft
Miro
Deloitte
Amazon
CATS Global Schools
Accenture
Barclays
Toshiba
HSBC
Apple
Google
IBM
Goldman Sachs
Unilever
Zensoft
Miro
Deloitte
Amazon
CATS Global Schools
Accenture
Barclays
Toshiba
HSBC
Overview

From AI capability to real business outcomes

The Global Executive Certificate in AI Product Development, by Thunderbird School of ASU, is a 6-month executive program designed to help professionals translate AI capabilities into real business outcomes.

You will work on a single, integrated GenAI product use case, building a complete product evidence package — from opportunity identification to executive-level defense.

01Identify high-impact AI opportunities
02Build investment-ready AI product strategies
03Measure true business impact (not vanity metrics)
04Apply data-driven decision-making frameworks
05Scale AI with governance and operational clarity
06Present AI strategies in boardroom settings

Participants will progress from opportunity identification → impact measurement → responsible scaling → executive-level defense

Journey

Program Journey

A structured progression from identifying AI opportunities to defending your strategy at the executive level.

1
PHASE 01

From Opportunity to AI Product

  • Define problem statements
  • Build AI use-case thesis
  • Assess feasibility & readiness
  • Develop ROI logic
2
PHASE 02

Measuring AI Impact

  • Move beyond usage metrics
  • Apply regression & experimentation
  • Quantify real business outcomes
  • Build decision-grade insights
3
PHASE 03

Scaling AI Responsibly

  • Diagnose AI readiness vs hype
  • Build scale frameworks
  • Define governance & monitoring
  • Design AI operating models
4
PHASE 04

Executive Defense

  • Integrate product, ROI, and scale strategy
  • Build boardroom-ready presentations
  • Present your AI product strategy
Capstone

Build Your Own AI Product

Throughout the program, you will

Work on a real-world GenAI product idea
Build a complete AI business case
Apply learnings after every module
Develop a boardroom-ready solution

Final Outcome

A complete AI Product Evidence Package

Product ThesisROI & Impact AnalysisMeasurement FrameworkScale Readiness PlanGovernance & Risk StrategyExecutive Defense Deck
Sample Thunderbird Certificate

Sample certificate from Thunderbird School of Global Management, ASU

Faculty

Learn from the best

Dr. Preethika Sainam

Program Faculty

Dr. Preethika Sainam

Title

Associate Professor

Institution

Thunderbird School of Global Management

Arizona State University

Specializes in marketing analytics, quantitative modeling, and decision science, with research published in leading journals including Harvard Business Review.

Marketing AnalyticsQuantitative ModelingDecision ScienceHarvard Business Review
Who It's For

Is this program for you?

Designed for professionals involved in decision-making, strategy, or data-driven environments.

CTOs & Technology Leaders

Senior technology leaders driving AI strategy and digital transformation.

Product Managers & AI Professionals

Professionals building and scaling AI-powered products.

Business & Strategy Leaders

Leaders making strategic decisions about AI investments and initiatives.

Entrepreneurs & Founders

Startup leaders building AI-first products and companies.

Outcomes

Outcomes That Matter

01

Build AI Products with Clear Business Value

Translate AI capabilities into products that deliver measurable business outcomes.

02

Make Financially Sound AI Decisions

Evaluate AI investments with structured ROI frameworks and impact analysis.

03

Scale AI with Structured Frameworks

Move beyond pilots to enterprise-ready AI systems with governance and operational clarity.

04

Communicate Strategy with Executive Clarity

Present AI product strategies in boardroom settings with confidence and precision.

Built for Global Professionals

Flexible weekend format
Globally relevant curriculum
Real-world application focus

AI is not about models — it's about outcomes.

Join the Global Executive Certificate in AI Product Development and lead the next wave of AI transformation.

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FAQ

Questions & Answers

Everything you need to know about the program.

No. You need curiosity and a real AI initiative to work on. The program teaches you the statistical thinking you need — using Excel, with a real dataset. If you can read a business case, you're ready.